NFTs have been taking the world by storm. Collections have been selling for 10s of millions of dollars and they are being plastered on billboards across the nation.
Not to mention, the countless number of celebrities rocking them as profile pictures.
So now you have probably created your NFT in hopes of capitalizing on this success, but now you are wondering. how do I promote it?
Don’t worry. In this article, I will be going over 9 ways of promoting NFTs. So without further ado, let’s jump right in.
1. Social media
Social media is a fantastic way of promoting your NFT collection. To put it into context, Youtube, Twitter and Facebook have hundreds of millions of users per month.
Therefore, by growing a large following on social media you can capitalize on this user base. This can be done by creating useful content and collaborating with the crypto community.
Applications such as Discord are great platforms to conduct meetings, problem-solve and collaborate. This more personal approach creates more engagement while fostering a more active community.
Lastly, the startup cost is almost free. All you need is a computer and an internet connection. This is a great method for people just starting.
Here are some of the best social media platforms for promoting NFTs:
2. Provide utility
Although this isn’t direct promotion it is a great way of indirectly promoting your product. After all, people will only be interested in your NFT if they believe it has value.
Simply put, the utility provides value beyond the basic NFT form. Essentially, they are rewards and perks for holders. For instance, they can act as digital passes that grant access to exclusive merchandise and events.
Altogether, this changes the dynamic between creators and investors which ultimately increases demand.
3. Host Metaverse events
The Metaverse and NFTs go hand in hand. Cryptocurrency applications such as Decentraland and Sandbox allow users to buy unique parcels of land.
They can be used to host events and provide a way for your target audience to interact. One notable use case is virtual galleries. This provides a new medium to display your collection.
Moreover, the NFT can act as a digital pass to enter your events. This creates a sense of exclusivity that investors may find desirable. Not to mention, it provides a new income source if you decide to charge people.
Overall, the Metaverse is the future, and therefore it will become one of the most important mediums for promotion.
4. Create unique artwork
Although, this is subjective it is important to create appealing artwork. Rather than creating another Bored Ape Yacht Club clone, it is best to create something original.
In addition, you can conduct various surveys and polls to determine what appeals to your audience. Lastly, if you are hiring an artist then it’s vital to pick one with a great reputation and portfolio of work.
Who doesn’t love free money? All in all, giveaways are one of the best ways of garnering attention toward your collection.
Incentivizing the community to perform certain tasks such as retweeting and sharing can speed up the promotional process considerably.
Not only that, but you can airdrop NFTs as rewards directly to people’s wallets. Conversely, you can also compensate the community in the form of whitelists. This grants users guaranteed access to the mint.
Therefore, both of these methods are great low-cost options for bootstrapping your NFT collection.
6. Foster an active community
At the end of the day, the community is the new currency. By fostering an active community you create a sense of belonging. This can be encouraged in several ways, including:
- Hosting art competitions
- Q&A sessions
- Respond to comments
- Provide rewards for community involvement
Consequently, people will be incentivized to buy the NFT to gain access to this community of like-minded individuals.
7. Work with influencers
There is no denying that crypto influencers have the largest audience in the space. Youtube channels such as Altcoin Daily and BitBoy have well over 1 million subscribers. Therefore, by paying these influencers for some featured promotion you can appeal to the masses.
On the other hand, you can also build a relationship with them for more organic promotion. For instance, you can interview them or write a review of their content.
Overall, if you generate value for them they will likely return the favor. Not to mention, if they vouch for you it builds social proof that generates more trust and therefore more sales.
Whether it is a simple shoutout on Twitter or an in-depth video on their Youtube channels there are plenty of options for paid promotions.
8. Create educational content
Creating helpful content is a great way of generating organic traffic while developing a connection with your audience.
This can be a detailed NFT blog post or a youtube video. There are several formats each with its benefits and disadvantages.
Moreover, once you have developed a rapport with your community as well as various subscriptions and email contacts you can harness this to promote your product.
Now that they know and trust you they will be more inclined to buy your NFT collection. However, it is worth noting that this approach takes time.
Ultimately, you need to build authority in your niche. But if you are consistent then it can pay itself off tenfold.
Although this is the most expensive promotional method it is hands down the most effective. Thanks to platforms such as google and Facebook there are several avenues for advertising your NFTs. Not to mention, you can hire a marketing agency to facilitate the process.
It is worth noting, that due to the high costs it is best to set a budget. Moreover, it is important to know your target demographic so that you can tailor your advertisements to appeal to them.
As you can see there are several ways of advertising your NFT collection. From social media campaigns to paid advertisements, there is an option for everyone. I hope you found this article useful and thanks for reading it.
Want to know why NFTs look so bad? Click here to read my previous article.